BRAND ACTIVISM

Brand activism

In this work, brand activism is defined as a strategy that seeks to influence citizen-consumers by means of campaigns created and sustained by political values.It involves a transformation in corporate communication management and social responsibility practices, which borrows from those of social movements to contribute to the social production of

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NEW DISCOVERIES IN THE LOWER REACHES OF THE SYR DARYA

Stainless Steel Spur with 1" Band and 9 Point Rowel The paper first introduces into the scientific circulation the new data on the open pottery workshop in the Eastern Aral Sea region, which was part of an industrial complex.The results obtained at the monument largely enhance our understanding of the level of development of material culture and pr

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